Most sessions involve both mentoring and coaching — and the difference matters. Mentoring is me sharing what I know from direct experience: I've been a first-time CTO, raised $50M, built R&D organisations from scratch, and made most of the expensive mistakes on the list. Coaching is a different discipline — structured, Socratic, designed to help you find your own answers rather than borrow mine. I'm a certified business coach (BCI Helsinki, 2018), which means I know when to do which.

The combination is what makes the work useful. Experience without a structured process is just storytelling. Structure without experience misses the parts that only someone who's been in the room can see.

Most people in this role speak from memory. Right now I'm a founder, an embedded consulting CTO inside a client organisation, and running this practice — simultaneously. Whatever context you're operating in — startup, scaleup, corporate, somewhere in between — I have a live reference point for it, not a memory of one.

Where to start

Find the conversation that fits where you are right now.

Each page below addresses a specific role, transition, or challenge. They overlap — and the right entry point depends on where you are, not what title you hold. Start with whatever feels most urgent.

How it works

Simple by design.

  1. A free 30-minute call. We talk. You tell me where you are. I tell you honestly if and how I can help. No pitch, no obligation — just a conversation to find out if this is the right fit.
  2. A six-month engagement. Weekly or fortnightly 1:1 calls, calibrated to what's most useful at your stage. Some sessions are Socratic. Some are direct. Most are both.
  3. The work that compounds. The first month is orientation. The second and third is where patterns become visible. By month four most people say the same thing: they can't imagine not having had the conversation.

Engagements run for six months — weekly or fortnightly 1:1 calls, depending on what's most useful. Six months is long enough to work through the things that matter, short enough to stay focused. I take on a limited number of clients at a time.

Weekly or fortnightly 1:1 calls · 6-month engagement · One spot currently available

Book a free 30-minute call →